Still Unconvinced?
Why Should You Use Digital Selling?Not convinced that Digital selling will work for you? Here are some statistics that might help you to see how real the benefits are!78% of salespeople…
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Stop Guessing: Digital Experimentation is the Future of Marketing
Do you test your content?Just posting content is not good enoughAside from engagement which is what brings content to life, there are other factors that can make it effective…or notFirstly,What’s…
Apple: Thief | No Mercy / No Malice
What If Apple ran the world?Reading this article from Professor Scott Galloway I could not help but think about how successful Apple has become in a world full of chaosChaos…
Inside Facebook’s $10 Billion Breakup With Advertisers
The end of the Facebook Era?Maybe? Depends on the success or rather the degree of success of the Metaverse$10 billion off of the bottom line has to hurt!They also have a…
Can we disagree?
We can disagree So recently I found myself in a few passionate conversations about today’s sales and marketing realityTo be more specific these were about cold calling and cold emailingThere are…
Traditional B2B Sales and Marketing Are Becoming Obsolete
Do customers want to deal with salespeople? This is an excellent article outlining the incredible shift that has taken place with today’s buyers and customersDon’t believe it?Check out your own behavior Do…
The Sales Bell
The Sales BellPlease tell me you still do not have one of these?Do you remember the stand-up comic "Jeff Foxworthy" and his famous routine…“You might be a redneck if…”Well…”You might…
No Cold Calling! Create First Conversations with Ideal Customers
Stop wasting time smiling and dialing. The phone is still valuable. But NOT for generating first conversations ideal your ideal customers!Data shows social engagement prospecting generates 200% more first conversations in…
Are you still cold calling?
Are you still cold calling? Worse, are you still telling your teams to cold call?Do you answer your phone when an unknown caller pops up? Are you still cold emailing? Worse, are you…
How to Keep from Losing Your Sales Job to a Robot.
The primary role for sales has always been to create conversations with ideal customers. Let's cut to the chase of this article. Social prospecting and social engagement is more effective…