How Does Social Selling Fit Into the Sales Process?
This is a great article for all those still trying to figure out how social selling can become part of their existing sales process.
Firstly, you do not have to dump your existing sales process!
Secondly, it’s important to understand that social selling is not a passive activity.
Lastly, integrating a social sales cadence into your existing sales process is your starting point.
I could go on and on about the merits of social selling but if you have had an opportunity to read or see any of my content there’s no need to repeat it here.
For argument’s sake let’s agree that social selling can make a positive contribution to your current sales process.
Now let’s agree that there are activities within your current sales process that are either not working or not being followed.
So what to do?
Time to update your process and create a sales cadence that works!
This will include some of your existing activities while adding new social selling activities to your overall cadence.
A complete evaluation of your current process against your objectives is your starting point.
Let’s get started!
#sales #salesenablement #socialselling #digitaltransformation #ceo