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Sending cold emails to prospects is tough. What do you say that might possibly capture their attention? What is working for you and your prospects? If you are like most sales professionals, the answer is 🤷🏽♂️. What if you had content that you could not only share with your prospects but they would actually […]
Lead generation is challenging because buyers protect their time and don’t want to be bothered by pesky sales professionals. But, what if buyers reached out to you and asked for a conversation? It’s possible. It is called Demand Generation.
It is more difficult to capture buyer attention than ever before. But, it is not impossible. Cold calls and cold emails are continuing to lose efficacy. However, there is a strategy that is thriving with modern buyers. Sellers must be welcomed into The Buyer’s Circle of Trust.