Clients often ask me how to start the personal branding process. Usually people come to me because they know they would like to change something about their brand, but they…

Various departments in the company could use Enablement techniques for a wide array of purposes to sell its ideas, insights, services, and products. In a purely SaaS or Cloud economy,…

. Make sure you see this if nothing else.... "It's not only okay to repeat social media posts, it's necessary to reach your audience." Thank you Mavsocial. We heard from…

Sixty-three percent of salespeople consistently behave in ways that hinder their performance.Wow! The study in HBR, referenced in this article, looked at 800 salespeople’s behavior and results and discovered that…

The role of #ContentMarketing for both #sales and #marketing teams is undeniable. The biggest question for most teams is HOW and WHAT should I really be focused on doing. And,…

Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments…

I think this is a fascinating article. Partly because it was put out by Venture Atlanta. Partly it just reminds me how much technology has changed our daily lives. Would…

The headline should read, Your Customers are Watching You so start acting like they are watching you. That is my opinion anyway. Social Media is a powerful tool for communication.…

Productivity is a topic for everyone. But, as sales leaders and business leaders it is especially important for us to consider sales team members productivity. My friend Amy Franko is…

Having a sales strategy is great, but what’s most important is caring about your buyer. A buyer doesn’t see your strategy and they don’t care how many countless hours it…