Content Curation on Social Demands More Than a Shared Link
I think you can call this a meta post? I am curating an article about curated content. Curating content is not just about pasting a link. It means saying something…
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Content marketing and They Ask, You Answer in the coronavirus (COVID-19) crisis
We appreciate the simplicity of They Ask, You Answer. It makes content creation a very simple process. Answer questions that your customers ask. T That's it, its that easy. Answer…
What’s the Difference Between Social Selling and Social Media Marketing
The “digital age” has blurred the lines between marketing and sales. No longer are the two business disciplines in separate silos. They each still have impact and responsibility to generate…
Don’t Crumble After Cookie Practices and Privacy Laws Change [Weekly Wrap]
This week I’m exploring why leading change is so hard (and how to make it easier). I share my take on Google’s new cookie “monster” plan. I talk with Tim…
CMO or Chief Revenue Officer? Aligning Marketing and Sales | MarketingProfs Podcast
Big wins for companies when an initiative is NOT a Sales Initiative. Nor a Marketing Initiative. But, when it is BOTH a Sales & Marketing Initiative! It is more successful…
Define Your Personal Brand in 3 Simple Steps
Clients often ask me how to start the personal branding process. Usually people come to me because they know they would like to change something about their brand, but they…
MarTech Primer on Sales Enablement: Why We Need Sales Analytics
Various departments in the company could use Enablement techniques for a wide array of purposes to sell its ideas, insights, services, and products. In a purely SaaS or Cloud economy,…
Everything You Need to Know About Repeating Social Media Posts
. Make sure you see this if nothing else.... "It's not only okay to repeat social media posts, it's necessary to reach your audience." Thank you Mavsocial. We heard from…
Sell Like People Buy – SALES INSIGHTS
Sixty-three percent of salespeople consistently behave in ways that hinder their performance.Wow! The study in HBR, referenced in this article, looked at 800 salespeople’s behavior and results and discovered that…
21 of the Best Lead Magnet Ideas That Convert Like Crazy – Business 2 Community
The role of #ContentMarketing for both #sales and #marketing teams is undeniable. The biggest question for most teams is HOW and WHAT should I really be focused on doing. And,…