Is Social Media Engagement as Valuable as Voice Mails or Emails?
"Are you implying social engagement is as valuable to our outreach efforts as phone calls and emails?" He asked this question. I am pretty sure my response shocked him. I…
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What is Digital Enablement?
A global sales enablement leader shared with me that their business had 3 different digital transformation initiatives happening at the same time. Each lead by a different C-suite leader. And,…
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