Sixty-three percent of salespeople consistently behave in ways that hinder their performance.Wow! The study in HBR, referenced in this article, looked at 800 salespeople’s behavior and results and discovered that…

The role of #ContentMarketing for both #sales and #marketing teams is undeniable. The biggest question for most teams is HOW and WHAT should I really be focused on doing. And,…

Everything in B2B is becoming more measurable, including content that marketers leverage using real-time data, to see which assets are performing well and, increasingly, tying this measurement to specific segments…

I think this is a fascinating article. Partly because it was put out by Venture Atlanta. Partly it just reminds me how much technology has changed our daily lives. Would…

The headline should read, Your Customers are Watching You so start acting like they are watching you. That is my opinion anyway. Social Media is a powerful tool for communication.…

Productivity is a topic for everyone. But, as sales leaders and business leaders it is especially important for us to consider sales team members productivity. My friend Amy Franko is…

Having a sales strategy is great, but what’s most important is caring about your buyer. A buyer doesn’t see your strategy and they don’t care how many countless hours it…

On the surface, quota setting seems easy: allocate the corporate sales target down through the ranks. In practice, quota setting is very complicated, which introduces many opportunities for error. In…

Hyperchat Social is a local business (for us in the Atlanta area) and we are so impressed with their work. They serve clients with strategic social media communications for top-of-mind…

What we like about articles like this is the simple steps to utilize social as sales and relationship building medium. When it comes to building relationships, it is about communication.…