Firstly, what is a Digital Roadmap?
“A digital roadmap is a high-level document that outlines what goal a business wants to achieve, identifying some digital initiatives that can help it get there. It provides a blueprint for action that aligns digital initiatives with short- and longer-term business objectives”
Now if you don’t yet have your goals crystallized and prioritized then we need to flesh these out first
So, in Step 1, Digital workshops are designed to pull the key goals and priorities out of you and your teams
Step 2, the creation of a “Digital Roadmap”
Our work with clients across multiple industries identifies five common objectives of a digital roadmap:
- Improved customer experience and engagement
- Increased Revenues and margins
- Improved employee advocacy and engagement
- Improved cost efficiencies through innovation
- Transformed product and service development processes
Each of these objectives is critical on its own but taken together they will completely transform your organization
The goal is not to sprint but rather to run a marathon handing off the baton only as each goal is accomplished
There are many tools and programs that will make the journey faster and more efficient. But consider manually planning all steps before automating or bringing in additional software too early as these may complicate or impede progress
Lastly, outsource any resources you do not already have in-house as training new personnel will be far too difficult until goals are reached and processes are proven
We have seen many organizations successfully complete these transformations but many more get sidetracked due to a lack of planning and the use of a digital roadmap.
Let’s get your’s started today!