Business Owners Increasingly Rely On Social Media To Gather Customer Data

Where do you collect your customer data?

For most companies today it’s from digital and social sources

Without this real-time customer data, you are left guessing as to what your customers are doing online

But what data are you collecting and analyzing?

Is it just the same old website traffic and vanity metrics

Are you beginning to realize that real engagement is in customer inquiries and research?

Often this is done not on websites but on content hubs and long-tail articles

What is a content hub?

It’s a microsite set up specifically for customers and buyers that can be very effective in providing

additional insight for customers while allowing you to measure all results and develop real customer engagement

These can be a game-changer in your digital strategy

#digitaltransformation #ceo #customerexperience #data