Where do you collect your customer data?
For most companies today it’s from digital and social sources
Without this real-time customer data, you are left guessing as to what your customers are doing online
But what data are you collecting and analyzing?
Is it just the same old website traffic and vanity metrics
Are you beginning to realize that real engagement is in customer inquiries and research?
Often this is done not on websites but on content hubs and long-tail articles
What is a content hub?
It’s a microsite set up specifically for customers and buyers that can be very effective in providing
additional insight for customers while allowing you to measure all results and develop real customer engagement
These can be a game-changer in your digital strategy
#digitaltransformation #ceo #customerexperience #data