How To Leverage Digital Transformation For Competitive Advantage

This is a great article on the steps needed to begin a digital transformation for your business / Sales & Marketing

I would add “2” more steps…

1. Conduct digital workshops with your teams (facilitated by a certified 3rd party)
2. Create a digital roadmap from these workshops 

then…

• Conduct a market analysis to identify the best segments.
• Track the customer journey.
• Create specialized landing pages.
• Deliver curated content.
• Organize sales and marketing in swim lanes. 
• Leverage AI.
• Leverage improved marketing ROI.

Let’s get started!

This article is published on:https://www.forbes.com/sites/forbesbusinesscouncil/2021/12/17/how-to-leverage-digital-transformation-for-a-competitive-advantage/?sh=663852173f91