Sending cold emails to prospects is tough. What do you say that might possibly capture their attention?
What is working for you and your prospects? If you are like most sales professionals, the answer is 🤷🏽♂️.
What if you had content that you could not only share with your prospects but they would actually thank you for it while also building your brand and increasing your industry influence?
This type of content is called Episodic Content.