• U.S. LinkedIn app user activity 2021

Are you a daily user of LinkedIn?

In 2021 only 16.2% of users were active daily

Why is this relevant?

If you using digital prospecting properly it means LinkedIn should not be your only digital channel

Both Twitter and YouTube have much higher daily engagement with YouTube at 62%

The point here is that one channel alone will not get the job done

The real question is where do your buyers and customers spend their time daily?

If using video is part of their daily routine than YouTube or Instagram might be your channels of choice

Knowing these facts will help you to succeed

All too often we hear…”We tried Digital selling and it did not work”

What did not work was the way it was implemented

Digital Prospecting and Digital Enablement have a very precise and necessary cadence just like any successful program

It’s time to stop being an amateur and time to become a professional

Here’s how;