A billion dollars in sales can’t be wrong!
You do not need expensive paid advertising campaigns or high-priced influencers!
In fact, if you focus on your customers to the exclusion of all else and provide an amazing customer experience,
you can build up an amazing following that will promote your products and services for you!!
Providing an amazing product or service is all that counts…
Yeti customers are so enthusiastic that not only have they provided the best testimonials they have created their social profiles devoted to the product without any direct support from the manufacturer!
This is truly a lesson in what counts…
Building an organic following and raving fans based on an amazing customer experience is the ultimate goal
So, put that marketing budget where it really counts, towards product development and customer experience
#digitaltransformation #customerexperience #ceo #brandadvocacy
This article is published on:https://www.wsj.com/articles/yeti-billion-dollar-strategy-no-celebrities-no-pandering-11642804559
