Your have created the most amazing content with your crack team of marketing professionals. Messaging is correct and consistent with your Creative Brief. It delivers value to potential clients. It reveals that your company is a thought leader in your space….
….and no one ever saw it.
CMOs and marketing leaders do this all the time. The focus is on generating great content and ensuring that the sales systems (ABM or CRM) are poised to support lead activity. Yet the content is only seen by the social media followers that the company has organically gained.
Employee advocacy and earned media seems to be a pipe dream, elusive to many developing content strategies. Companies ask sales reps and others to share their posts, in an attempt to expand reach, but it doesn’t happen. Why? Because there is no WIFM there. Engagement for the sales rep will not come from that post – or at least the sales rep won’t know there was engagement. The post does nothing to build their Personal Brand either. A Reshare does not a Trusted Business Advisor make.
By way of explanation, look at a recent IFP Research study entitled 15 Essential Content Strategy Insights For 2021. In that study, the biggest pain points in deploying a Content Marketing Strategy were:
1. Content Production
2. Personalization
3. Message Consistency
4. Content Quality
5. Measuring ROI
6. Content Distribution
While this may not be surprising, what is surprising is that Sales Enablement Platforms on the market don’t fully address these challenges.
Let me introduce you to something that does!
The FunnelAmplified Content Amplification Platform(TM)
Each one of these challenges, identified as the biggest challenge for marketers and their content strategy, are addressed with FunnelAmplified. This is not a replacement for your HubSpot (as a matter of fact it works very well with HubSpot and other content platforms). It is the essential final step in deploying, managing and operating your content strategy.
Stop throwing away marketing budget. Amplify your Content and deliver More Reach, Better Leads and Closed Deals!
Sign up for a 14 day free trial today at www.funnelamplified.com or contact me directly!
