Brandon Lee


Human to Human Selling in a Digital World

Candyce Edelen will tell you #Nobots! 

She is the president and founder of Propel Growth. She is a trainer and speaker on digital selling and using social media to create relationships. You can see why she is a guest on The Digital Influence Show. 

In today’s episode, we will talk about human to human selling in a digital world. Candyce will share strategies on how to find, connect and start conversations with your ideal customers using digital tools.

Here are a few key points you may want to pay specific attention to.

3:44 – how to measure quality vs quantity of conversations

6:25 – Using email KPIs for measuring social media activity (why it just doesn’t work!)

12:30 – marketing automation vs bots

17:50 – What it means for sales professionals to provide “insights” to book client meetings.

20:15 – How to start a conversation with a prospect by reviewing their profile

27:25 – The best moment of the episode. You have to listen to this story Candyce shares and how Brandon responds to it.

Watch below, on YouTube or subscribe to the podcast on Spotify or your favorite podcast platform.


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