Revenue Enablement for 2022

FIVE KEYS TO TRANSFORMING SALES & MARKETING

Teamwork

No more silos! All communication must flow horizontally across the organization
Many of your current departments no longer have productive value this is your opportunity to reimagine your organizational hierarchy!

Leadership

The new generation of growth leaders are coaches who find new ways to collaborate and create the most of their teams

Return on growth assets

Revenue leaders must find ways to use technology as a force multiplier in order to increase historically low levels of salesperson productivity
The current use of technologies and digital assets are insufficient to obtain the necessary growth
All forms of technology need to be considered including AI where it can assist the customer journey and connect with sales and CX

Common Purpose

Revenue teams can only succeed if they have a common purpose, all leadership teams need to share and align scorecards to create completely homogenous goals across the business
Silo-based goals for sales and marketing will fail…they do not need to be aligned…they need to be the same!

Insights

My favorite statement…” All customer-facing employees need a fully transparent, 360-degree view of the entire buying journey available in real-time if they are going to play like a team”
Try doing that without a “Social CRM and or a Digital Sales enablement platform!”

Digital changes everything, but the good news is that it can all be achieved quickly and at a low cost if you have a Digital Roadmap!