Brandon Lee


Your Audience Is Not the Same as Your Marketing Database

Your marketing database is NOT your audience!

When you send the same blanket message to everyone on your database you are not building an audience. You are just talking about a group of people.

The difference between your subscribed audience and your marketing database is the reason they are giving their information.

A subscriber doesn’t sign up only for the immediate content asset. A subscriber also signs up for what they’re going to get down the road.

This article is published on:

Read the Full Story

Close Menu